By Ashley Mears
Sociologist Ashley Mears takes us at the back of the brightly lit runways and shiny ads of the style during this insider's learn of the area of modeling. Mears, who labored as a version in big apple and London, attracts on observations in addition to wide interviews with female and male versions, brokers, consumers, photographers, stylists, and others, to discover the economics and politics--and the arbitrariness-- at the back of the company of glamour. Exploring a principally hidden enviornment of cultural construction, she exhibits how definitely the right "look" is came across, constructed, and packaged to develop into a prized commodity. She examines how types promote themselves, how brokers advertise them, and the way consumers choose to rent them. An unique contribution to the sociology of labor within the new cultural financial system, Pricing Beauty bargains wealthy, available research of the invisible ways that gender, race, and sophistication form worthy available on the market.
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Extra info for Pricing Beauty: The Making of a Fashion Model
They are part of a growing workforce of “aesthetic laborers,” those workers whose bodies and personalities—the “whole person”—are up for purchase on the market. But unlike most workers, models do this without the guidance of a boss or the security of a safety net. Though it has cultural cache, modeling is freelance work, meaning it is insecure and unstable. It is also, on the whole, low-wage work. 2. 3. Backstage of fashion Entry | 15 are part of a growing trend of informalization in the labor market; they navigate their individualized exposure to a ruthless market just like day laborers, domestics, and other casual workers in the expanding informal economy.
Backstage of fashion Entry | 15 are part of a growing trend of informalization in the labor market; they navigate their individualized exposure to a ruthless market just like day laborers, domestics, and other casual workers in the expanding informal economy. Brokering Culture Having observed models up close in their work spaces—from their footsteps on the catwalk to their relentless diets—the next chapters zoom out to the cultural intermediaries who sell and buy looks. Chapter 4 examines how bookers and clients price models, a process that translates shared sets of cultural values into objective price value.
TV commercials yielded lofty sums for extended lengths; they were the golden goose egg for fashion modeling agencies. 28 High-end fashion campaigns are no longer the sole provisions of models either, now that celebrity culture has catapulted Hollywood stars and pop singers into the new spokespersons for fashion and cosmetic campaigns. It wasn’t until the late 1990s that actors began to endorse commercial or fashion products, except in overseas markets such as Tokyo so as not to tarnish the image of a serious actor.
Pricing Beauty: The Making of a Fashion Model by Ashley Mears