By Don Tapscott
This article explores all facets of the networked enterprise international, from the significance of belief within the digital association to the altering nature of shopper relationships, to ways in which businesses can generate price via their highbrow resources.
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Extra info for Creating Value in the Network Economy
In a recent speech, in a country thousands of miles from the Cisco headquarters, I discussed Cisco Systems as an EBC. Cisco develops and manufactures high-performance networking products that link geographically dispersed local and Wide-area networks. After my talk, I was approached by a young entrepreneur who told me that his company was part of the Cisco EBC. He had just received a new multimillion-dollar contract to develop a component of a Cisco product. He told me that he really wasn't sure what he was building, yet as a member of the EBC, this young developer gained access to a network of community members, sharing knowledge to ensure that the right product was created and that in turn Cisco's trust in his little company was validated.
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Over time, Staples can learn much about its customers, deliver new services based on information that would be hard to deliver in the physical world, and suggest new items based on the customer's purchasing behavior. com recommends similar books to you after you've made a purchase. Conventional wisdom says that the Net is a "friction-free'' environment where customers can more easily change loyalties to, say, their bank than when switching banks in the physical world. But Ghosh shows that loyalty can be enhanced (and a strong brand established) in the interactive world.
Creating Value in the Network Economy by Don Tapscott