New PDF release: Catching Lightning in a Bottle: How Merrill Lynch

By Winthrop H. Smith Jr

ISBN-10: 1118967607

ISBN-13: 9781118967607

The attention-grabbing tale in the back of the corporate that revolutionized the monetary world Catching Lightning in a Bottle strains the total background of Merrill Lynch and the company's colossal effect at the international of finance, from the delivery of the once-mighty corporation to its inauspicious finish. all through its ninety-four yr historical past, Merrill Lynch revolutionized finance by means of bringing Wall highway to major highway, working below a sequence of instructions often called the foundations. those values allowed the corporate to achieve the belief of small traders through placing the consumers' pursuits first, riding a enterprise trajectory that increased capital markets and fueled the expansion of the yank post-war economic system. Written via the son of Merrill Lynch co-founder Winthrop H. Smith, this ebook describes the construction and evolution of the corporate from Charlie Merrill's one-man store in 1914 to its acquisition by means of financial institution of the US in 2008.
writer Winthrop H. Smith Jr. spent twenty-eight years on the corporation his father co-founded, bringing a distinct point of view to endure in telling the tale of the corporate that democratized the inventory industry and finally fell from its lofty perch.

  • Learn why the firstly scoffed at Charles Merrill's "radical" funding ideas
  • Discover the starting place of the rules, and the way they drove operations for almost a century
  • Find out why the writer left a winning Wall highway occupation, and why it used to be this sort of clever move
  • Examine the tradition and values that outfitted Merrill Lynch into one of many world's such a lot winning and revered companies

innovative imaginative and prescient is uncommon, and enduring good fortune is much more so. while a unmarried association demonstrates either one of these features, it really is felt in the course of the international. become aware of the interesting tale at the back of Merrill Lynch and the lads who outfitted it from an insider's point of view in Catching Lightning in a Bottle.

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Extra resources for Catching Lightning in a Bottle: How Merrill Lynch Revolutionized the Financial World

Sample text

Over and over, she told her only son of the value of education and the obligation he had to succeed at some worldly endeavor. ” According to a story Octavia Merrill told her grandchildren, CEM had just learned to talk when she took him out on the porch one night to show him the moon. He pointed his arm straight up and began yelling, “I want it! ” He threw a tantrum on her lap when he didn’t get his wish. CEM’s entrepreneurial talents surfaced early in Green Cove Springs, which sat on the banks of the St.

He earned his meals by donning a white jacket every evening and waiting on his Chi Psi fraternity brothers at a boardinghouse (Amherst had no dining facilities). Again he sold men’s suits, taking a portion of his 15 percent commission in clothes for his own wardrobe. This haberdashery operation netted him $1,300 in his sophomore year and allowed him to be fashionable and well-dressed. ” In the fall, Merrill supplemented his income by raking leaves for fifty cents an hour. His athletic career at Amherst is encrusted with myth (the story about being tossed over the line of scrimmage in football games was often repeated).

Moreover, their two names would be inseparably linked in the popular mind in the manner of Sears and Roebuck, Mason and Dixon, Barnum and Bailey, and by the time the century turned again, people would associate the name Merrill Lynch with financial services the way they associated Kleenex with tissues, Xerox with photocopies, and Scotch with tape. The Merrill-Lynch living arrangement lasted only a few months, but the two young men became friends. Despite stark personality differences (Merrill was trusting, diplomatic, instinctive, imaginative, and an initiator; Lynch was suspicious, brusque, cautious, and a troubleshooter), they respected and complemented each other.

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Catching Lightning in a Bottle: How Merrill Lynch Revolutionized the Financial World by Winthrop H. Smith Jr


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