By Owen W. Linzmayer
Apple private examines the tumultuous heritage of America's best-known Silicon Valley start-up--from its mythical founding virtually 30 years in the past, via a chain of disastrous govt judgements, to its go back to profitability, and together with Apple's contemporary stream into the tune enterprise. Linzmayer digs into forgotten files and interviews the foremost gamers to offer readers the true tale of Apple desktop, Inc. This up-to-date and extended version contains a whole lot new pictures, timelines, and charts, in addition to assurance of recent lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.
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Additional resources for Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company
On April 30, 1987, Wozniak filed for divorce from Clark, citing irreconcilable differences. , was born seven months after the initial divorce petition was filed). As his second marriage was being dissolved, Woz’s business was finally bearing fruit. CL9’s first product was Tyrone, a low-cost remote control signal booster that was abandoned after disappointing sales. CL9 tried again with CORE (Controller of Remote Equipment), a $199 sophisticated multipurpose remote controller released in September 1987.
For the first time in its history, Apple was without either of its founders, and it looked to be foundering in the wake of faltering Macintosh sales. Jobs began unloading his massive holdings in Apple stock at what would prove to be fire sale prices. Meanwhile, Woz bought back $5 million worth of Apple stock in December and announced plans to buy as much as $15 million more. “It’s not an investment. It’s just because it’s right,” Wozniak said at the time. “I’m very excited about Apple. ” After the purchase, Woz had approximately 750,000 shares of Apple when the stock was trading at $20.
Potential buyers had been turned off by the bad publicity as well as by a lack of useful software that took advantage of the Apple III’s unique Sophisticated Operating System. ” In a last-ditch effort to revive the product, Apple replaced the Apple III with the $2,995 Apple III Plus in December 1983. 3, improved peripheral ports with standard DB-25 connectors, and a modified slot housing for easier card installation. It was a classic case of too little, too late. Although the Apple III Plus had helped boost the installed base to an estimated 120,000 units, Apple abruptly dropped the line on April 24, 1984.
Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company by Owen W. Linzmayer