By Fred M. Andreas, Elizabeth S. Cooperman, Blair Gifford, Graham Russell
<i>A easy route to Sustainability: eco-friendly company thoughts for Small and Medium-Sized BusinesseS≪/i> is designed in particular to aid smaller organisations proportion within the advantages that circulation from sustainability. outfitted round case histories showcasing 12 small to medium-size companies (SMEs) that experience amazing documents of sustainability, this certain, hands-on advisor may help readers pick out and increase sustainability ideas and adopt the promoting and administration projects worthwhile for success.
The experiences amassed the following aspect every one company's trip from preliminary proposal via development a brand new tradition, attractive stakeholders, gaining aggressive virtue, and making plans for the longer term. each one learn additionally covers the demanding situations encountered, successes and screw ups, and classes discovered. circumstances are founded round special subject matters, together with a marketing/public kin viewpoint, a danger administration standpoint, an organizational tradition viewpoint, and a brand new product improvement standpoint. Taken as a complete, those tales do greater than tell. they'll encourage managers to turn into eco-friendly marketers, project sustainable recommendations that could attain miraculous benefits.
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Additional resources for A Simple Path to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses
A report on how sustainability delivers superior growth performance sponsored by SAS. Nidumolu, Ram, C. K. Prahalad, and M. R. Rangaswami. “Why Sustainability Is Now the Key Driver of Innovation,” Harvard Business Review, September 2009, pp. pdf. An excellent article on sustainability as the driver of corporate innovation. TWO Measuring Costs and Benefits Elizabeth S. Cooperman and Elizabeth R. Brost Being a good steward of the environment and our communities and being an efﬁcient and proﬁtable business are not mutually exclusive.
Self-assessment is the most independent method that does not necessarily have to conform to ISO standards. However, internal experts in the company need to have intimate knowledge of the ﬁrm’s product, customers, uses of and environmental impact of each component part, and the manufacturing, distribution, and disposal processes involved. Questions of legitimacy Measuring Costs and Benefits 29 from peers and consumers without the certiﬁcation of a reputable third party may arise. Because the ISO is an expansive nongovernmental organization with 161 member countries, utilizing ISO 14000 standards can lend greater credibility to LCAs and create uniformity across countries for businesses with out-of-country operations.
Focus on material impacts, provide quantiﬁable targets, and then next year tell us your progress against that metric,” says Hausman. By using trend data, ﬁrms can see their progress over time and allocate resources to appropriate areas in the future. In choosing a sustainable initiative, it is important that the strategy is aligned with a company’s overall mission and strategies and that it is appropriate for the ﬁrm. Epstein (2008) similarly notes that metrics should come from a ﬁrm’s particular strategies and goals and should be identiﬁable over time.
A Simple Path to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses by Fred M. Andreas, Elizabeth S. Cooperman, Blair Gifford, Graham Russell