101 Ways to Promote Your Web Site : Filled with Proven - download pdf or read online

By Susan Sweeney CA

ISBN-10: 1931644217

ISBN-13: 9781931644211

ISBN-10: 1931644357

ISBN-13: 9781931644358

Increasing the possibilities of a website's good fortune via boosting its skill to appeal to surfers to forestall on the website, take up what it deals, and go back at a later date, this advisor presents templates, checklists, and forms—as good as confirmed recommendations resembling utilizing e mail, hyperlinks, and on-line advertising—to raise the variety of preliminary clients and repeat viewers to an internet site. useful to marketers, small enterprise vendors, company advertising managers, and experts looking counsel to make their web site profitable, this source is a crucial software for these attempting to maximize their internet advertising potential.

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Extra resources for 101 Ways to Promote Your Web Site : Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic

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Others might want to provide corporate information to potential investors. Information-driven Web sites tend to be text oriented, with graphics used only to accentuate the points being made and provide visual examples. These types of sites usually have an FAQ section that provides useful and pertinent information on the company and its products or services. If the organization courts the media, it might include a Media Center, which can include all its press releases, corporate background, information on key company officials, articles that have been written about the company, and a gallery of relevant pictures that the media can use, as well as a direct link to the company’s media person.

Make it easy to get from one page to any other. Search engines can index any page from your site, so your home page might not be the first page visitors come to. Never have dead ends where viewers scroll down a screen or two of information only to find that they must scroll all the way back to the top to move on (because you have no links at the bottom of the page). A consistent-looking and wellpositioned navigation bar with functioning links is the key to efficient site navigation. Your visitors should be able to get anywhere they want to go on your site in three clicks or fewer.

Although they all had significant financial resources, each company used a combination of online and offline advertising to meet their objectives. Each of their sites features a prominent logo, consistent imagery, and a consistent color scheme. Check out the sites of these upstarts that have become big online players if branding is your goal. There is a lot we can learn from them. Other Primary Objectives Brainstorm with all the stakeholders in your organization to come up with other primary objectives for your organization.

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101 Ways to Promote Your Web Site : Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic by Susan Sweeney CA

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